The Language of the Back Cover
By Don Jacobson
With the advent of e-books, readers now no longer have to go to the bookstore or library to pull their favorite author’s work off the shelf. All they need to do is download a copy and immediately start flipping pages.
Oh, yes…and that flipping invariably happens on the first item nested in the Table of Contents. In most cases, that is Chapter 1. What is rarely seen is the front cover.
Well, not exactly. The reader certainly saw the cover when visiting the website from which the book was obtained. And, yes, the cover does appear in a thumbnail form in the e-book reader library. However, the postage stamp’s worth of color art does little to provide anything more than the barest sense of theme and message.